Brand Transition

2008 saw a small but significant change to our fresh and dynamic brand, through increased focus on the internationally recognised symbol of merit and trust, the Star.

This is the first change since our new branding was introduced in 2003.

That brand change was seen as recognition of the changing demographics, and to be seen as a ‘now’ not then brand.

Market research, particularly from a feminine perspective, was looking for a fresh, dynamic yet ‘professional’ brand that wasn’t corporate and one dimensional in colour and feel.

From 1998 to 2000 there were several permutations, all around the great wording ‘Professionals’ and the Star.

1986 there was more integration of offices under the Professionals, specifically we saw the Victorians, under the banner of Real Estate World, be integrated with the Professionals.

1976 our first common brand was established using The Professionals. A fantastic and inspired choice of word mark by our founding fathers.