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A QR (quick response) code is a type of barcode that can be scanned by certain smartphone applications to direct users to a website or display other useful information. For the real estate market, QR codes represent an opportunity to advertise properties on various mediums and across locations very easily. They’re already being incorporated in many real estate marketing campaigns to allow home hunters and property investors to access information directly on their phones on-the-go.
Where can you find QR codes?
QR codes are used in malls, retail stores, restaurants, local businesses, and on advertisements, flyers, movie posters and stickers. In real estate, you may have seen QR codes on property flyers, newspaper ads, brochures, signboards and real estate websites and blogs providing information on open houses.
Mobile users scan QR codes at retail and grocery stores, at home or work, on public transport or in restaurants. USA, UK, Australia and Canada are the top countries in terms of QR code usage, according to the latest trends. The iPhone is the preferred smartphone for scanning QR codes.
How exactly can you use QR codes?
To use QR codes, you must have a smartphone with a camera and a QR code reader application. Most of the newer smartphones have this app pre-installed on them. If you own a smartphone, check if it contains a QR code reader. Don’t worry if it doesn’t, there are many in the App Store and Android Market that you can explore.
Once you have the app to scan QR codes, you can scan away! It’s simple: First open your QR scanning app. Position your phone to move the QR code to the centre of the screen. When the app is done scanning, the information, website or video stored in the code will be revealed for you to take action.
The i-nigma reader is used by 200 million people worldwide. You can download it from the App Store, WindowsPhone Marketplace, BlackBerry App World or Android Market. Another option is to visit www.i-nigma.mobi on your phone to download and install the reader.
If you’re a seller, Professionals can incorporate QR codes into your property marketing plan to reach out to potential buyers in your area. Call or drop into your nearest Professionals office to learn more about how we can assist you.
Please note that i-nigma is a recommendation only based on usage statistics which makes it the most popular QR scanner available. Professionals makes no warranties for this app and users should make and rely on their own investigations as to if this is the best app for them.