OPENED FEBRUARY 2024.
Make the
switch to professionals
in 2024:
If you are part of an existing agency, an independent agency or an individual looking to open an office, then this page is for you. Read why:
Ours is one of the most recognised brands in Australia with almost 50 years of experience.
We are the best value group in Australia - ask anyone in our network.
Your success is paramount. Everything we do is to ensure your business SUCCEEDS!
EXPERIENCE TANGIBLE GROWTH.
I would like to express my greatest thanks to the entire head office team at Professionals for making our transition to Professionals seamless and even enjoyable.
HARVEY NHaN
Principal of Professionals NOBLE PARK – VICTORIA
After being with another major franchise for many years, switching was a big decision and one we did not take lightly. I love what I do, and I knew that the only group that would be a fit for us would be one that shared a similar passion for excellence in real estate.
To be fair, I did meet with several potential franchises to ensure we had a comprehensive overview of what was on offer. We felt that Professionals was the only like-minded group and now a few months in as Professionals Noble Park, it proved to be a great decision.
After making the decision, it was a matter of weeks where I worked with the Professionals head office team to arrange the switchover. The whole head office team helped greatly with the transition and things went very smoothly in the changeover. The organisation, support and most importantly, personal contact were fantastic during the transition period.
The head office team and all the other Professionals offices have all been very welcoming and helpful. My team at Noble Park Victoria could not be more thankful to the group for the help they have provided, and the advice given.
I would encourage any agency to seriously look at joining. They are the best.
“I chose Professionals to setup my son and daughter for future success with my real estate business, and I haven’t looked back.”
george antipas
Principal of Professionals penshurst – new south wales
After 46 years servicing the St George district of inner Sydney as an independent agency, Sanders Property Group decided to join Professionals Real Estate.
George and his wife Anastasia wanted to provide their children Chris and Olga the support they needed to take the business to the next level when they take the reins. They decided to join an established brand to provide them with security and backing.
“I’ll still be working alongside the team, but now it’s time for a changing of the guard to take the business to a new level. Our local market is quite dynamic and while that can bring up a lot of challenges, it also offers a great deal of opportunity. In our two years as Professionals, they have elevated our profile which has enhanced the position of our office in a highly competitive market.”
“One of our challenges has always been to secure more listings to meet the demand of the market and being part of a trusted brand like Professionals has helped us achieve this.”
joining elevated our profile in a highly competitive market.
“Profit and growth have never looked better in 19 years of being a principal. This has been one of the best business decisions I’ve made.”
Daren Morris
Principal of Professionals Salisbury – South Australia
Daren Morris, who was principal of one of South Australia’s largest franchise offices, made the switch to Professionals almost two years ago after re-evaluating his business’s bottom line and decided it was time to stop paying a percentage of their commission in fees.
Mr Morris, now principal of Professionals Salisbury in Adelaide’s north, said the fees he had been paying to a major franchise were not commensurate with the level of support he was receiving. After meeting with Professionals and going through the company’s flat-fee structure, he was able to employ additional internal support staff whilst still saving a considerable amount.
i invested SIX FIGURES BACK INTO MY BUSINESS
SWITCHING IS
EASIER THAN YOU THINK!
✅ How will switching to Professionals benefit my clients?
As a well-established business and an award-winning brand, having the Professionals logo on your door will increase the trust and brand-recognition of potential clients in your local area. That’s why we have some of the best Google star rating statistics out of all national brands.
✅ Does Professionals help with the rebranding process?
Yes, we help you at every step of the way. When you switch to Professionals, our team will guide you through the entire rebrand process, including signage, office mock-ups, business name registrations and much more.
✅ How long does it take to switch to Professionals?
From signing to operating your first day as Professionals, our team have done this in as little as four weeks. It really is far easier than you think, to switch and start saving.
Our dedication to training and support.
We take the stress away, giving you all the advice, assistance, systems and support you need to succeed.
We’re not a network that neglects its responsibilities to offices. We understand that a successful real estate brand can only ever be as good as its people. That’s why at Professionals, we’re deeply committed to running regular training across the country. Not just amazing external speakers, we fly our best salespeople, property managers and principals all over the country to share their knowledge.
Industry-leading support, training & advice
We understand the importance of training face to face and connecting our offices. We hold multiple sales, property management and business workshops and panels each year.
YOUR success is OUR success
We do not compete with each other. Offices and staff genuinely want you to succeed. That's why they will drop everything to assist you with advice or support.
flexible technology options catered to you
We do not tell you how to run your business. That's why you can choose from multiple CRM's, e-marketing platforms, lead generation tools and more.
GUIDING YOU THROUGH EVERY STEP
From the moment you agree to rebrand, we take care of the rest. You will be guided from signing to opening your new office by a team of professionals.
Keep more of your
earnings
Our flat monthly fee structure is transparent. This means more marketing, training, technology, and support for less cost. At Professionals we do not charge percentages of your hard-earned sales and rental commissions.
Member-owned for maximum benefit
As a well-established business, Professionals is member-owned. All profits are reinvested back into the group in areas such as brand advertising, sales and rental lead generation and the latest in industry training.
Watch Now
Hear from our successful PRINCIPALS.
Meet our Professionals business owners and learn about their journey to success and the support they received when they became part of the Professionals family.
How DO YOU join Professionals?
EXPERT Marketing to ensure success.
WE ARE NOT A MARKETING GROUP, BUT WE ARE EXCELLENT AT IT.
YOU are expert marketers. Your success is built upon marketing your business, your agents, yourselves and your properties. What we do is build upon this foundation allowing you to experience GROWTH. This is how:
Digital Campaigns
Management of your entire digital footprint: SEO, Website, Social Media, Google Business Profile. All that is left for you to do - is sell and manage.
Monthly Assets
Monthly assets including
letterbox drops, social media images, flyers, business profiles and appraisal documents.
Lead Generation
Sales and rental appraisal campaigns generating free leads for offices. Want even more leads? We offer free training on social media advertising.
Supplier Discounts
Access to supplier discounts on the technology solutions that work for you and your office.
Marketing Software
Integrated marketing software, plus a free graphic design service that completes over 1,200 bespoke jobs for offices each year.
Advertising Budget
Over $1 million in advertising each year across TV, radio, outdoor and digital, extending the reach of our brand further each year.
Ready TO PUT MORE MONEY BACK INTO YOUR BUSINESS?
our commitment to community.
An iconic australian brand since 1976. We’re not your average real estate NETWORK.
Professionals was founded in 1976 at the Breakfast Creek Hotel in Brisbane. Six salespeople from different agencies came together and said: ‘We can do better’. They created a model where offices and agents can keep their independence yet work collaboratively in a network and with the support of one brand, ensuring everyone can maintain growth through supporting each other.
From the start, this member-based group invested all profits from franchise fees back into the network something that remains unchanged to this day. In the first five years, 45 offices were opened in Queensland. Since then, the brand has spread to the rest of Australia, New Zealand, Fiji and Papua New Guinea.
In 2024 Professionals celebrate our 20th anniversary as a Diamond partner of the National Breast Cancer Foundation (NBCF) with $4.2 million in total funds raised for research. Together we share the goal of zero deaths from breast cancer.
In recognition of this achievement Associate Professor Cleola Anderiesz, Chief Executive Officer at NBCF nominated Professionals for the prestigious Great Philanthropy Award from Research Australia, where the group won in 2023! 🏆
Ready TO WORK AND CELEBRATE WITH LIKE MINDED BUSINESS OWNERS THAT WANT TO SEE YOU SUCCEED?
Meet the dedicated team behind you
KNOWN BY OUR OFFICES AS ‘THE A-TEAM’, MEET THE HARD WORKERS DEDICATED TO THE SUCCESS OF YOUR REAL ESTATE BUSINESS.
We strive to be the best at what we do. Our passion and discipline can improve everything we do from systems and strategies down to our local knowledge and human touch. By doing the best for our customers, we do the best for our business.
Katherine Gonzalez-Cork
CEO
Ken Cheeseman
Head of Growth - NSW | WA
Bill Woodard
Business Development Executive - QLD l SA l NT
Daniel Visvardis
Business Development Executive - VIC l TAS
Chloe Lincoln
Marketing & Design Lead
Karnika Budhiraja
Digital Marketing Specialist
Grace De Luna
Marketing Assistant
Elijah Abraham
Social Media Coordinator
Cornelia Bekker
Finance Manager
Danni Fuller
Events and Administration
Diana D’Ascenzo
Member Services & Events
Evelyn Pochapski
Membership Officer
Events
We celebrate the achievements of our people
The Professionals events calendar in 2024 consists of curated and office-led initiatives to train and connect our National network.
The events program reaches its summit in October with Professionals International Conference and Awards, which this year will be held in the brand new W Sydney. |
you are the right fit.