Thinking of selling your home without help? It could cost you a lot more than you expect.
On paper, selling your home yourself can look like an easy way to save money. No commission, no middleman – just you, a ‘For Sale’ sign, and a few weekend inspections.
In reality, going it alone leads to stress, underpriced offers and expensive mistakes.
A real estate agent brings market knowledge, marketing strategy, qualified buyers and sharp negotiation skills to the table, which all add up to directly impact your final sale price.
When you understand the risks of selling privately versus the potential uplift an experienced agent can create, the “savings” you make by not paying commission disappear fast.
Why You Should Always Sell With an Agent
1. Connect with genuinely motivated buyers
Agents already have databases of active buyers. They know who is ready to move and they understand what those buyers are looking for. Your agent will recommend the best mix of online advertising, signage, email marketing and open homes to get serious people through your door.
Because they’re talking to buyers every day, agents can quickly tell who’s genuine and who’s just browsing during an open home. This level of expertise will save time and ensure discussions continue with the right people.
An experienced real estate agent brings you more buyers, more competition and more money in your pocket.
2. Price it right
Set the wrong asking price and you’re setting yourself up to lose thousands. Go too high and your home will sit on the market, becoming stale and forcing you into significant reductions. Go too low and you leave money on the table.
Active local agents understand local sales data, buyer demand and how your home compares to others. They’ll help you set a strategic price range that attracts interest and builds momentum, not scares buyers off.
3. Be confident you’re getting the best possible results
The highest sale prices are typically achieved when multiple buyers are interested in a property. Property professionals know how to invite offers or structure auction campaigns that encourage intense bidding.
Your agent is also an experienced and astute negotiator. While you might feel pressured to accept the first decent offer from a savvy buyer who is primed to take advantage of you, an agent can confidently negotiate for better terms and a higher figure. That difference alone will cover their commission and leave you with more money in your pocket.
Don’t take the risk!
A skilled agent can help you attract more buyers and secure a higher price than selling on your own. For expert help, connect with your local Professionals office today.
