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Professionals Real Estate Group has rolled out an all-new TV advertising campaign on Foxtel, Australia’s biggest pay TV network.
The group is now one of the only real estate brands advertising using a subscription TV service such as Foxtel, which on average reach 25% of the Australian viewing population.
Studies have found that television still achieves the greatest reach when it comes to marketing, particularly when coupled with other initiatives. This is important as real estate is such a visual industry and strategic marketing can make a massive difference to things like time on market.
The current TV commercials will run parallel to an online campaign, making for a very potent mix that will reach both a broad market and targeted groups.
Professionals is famous for being a network marketing group and according to the group’s national CEO Shane Kempton, the group will continue to invest in this space.
“Marketing is our value proposition and we invest much of our members fees into promoting both theirs and the Professionals brand to consumers. This strategy has been the backbone of the group’s 40 years of success in the industry,” he said.
Mr Kempton believes that marketing, coupled with the brands values of thinking customer, delivering remarkable service, striving for excellence, challenging the status quo and creating a meaningful impact, will make for a major strategy to overcome the disrupters threatening the industry.
“Our industry is becoming harder and harder to stand out in and so Agents need to leverage their collective strengths to maximise impact in the market, especially when it comes to marketing and building brand equity and personal profiles,” he said.
The TV commercials commenced on Foxtel earlier this week and a variety of channels.
If you would like to know more about Professionals and their marketing strategies go to their website www.professionals.com.au.