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Selling a property that appeals to all the senses

Selling a property that appeals to all the senses

1 Aug 2017 prosmarketing 0 Comment

When a potential buyer walks into a home they want everything to be just right. From a property’s visual appeal to its unique sounds and smells, everything matters when it comes to creating a positive impression.

When staging a property it’s all about using all of the five senses and creating an emotional connection with buyers.

Don’t ignore any of the senses because they can all play a part in whether or not a buyer will want to call your property home.

 

Sight

Seeing is believing when it comes to property. If you want buyers to be impressed by your property you need to show it in its best condition. This means cleaning and de-cluttering and spending some time rearranging furniture to help reflect the lifestyle that buyers want to imagine themselves living in.

 

Sound

Unpleasant sounds can be a massive buyer turnoff. Noisy appliances, dripping taps or creaky doors should be fixed. If you live by a busy road, consider holding open homes during quiet periods of the day. Playing soft music throughout the house may also help add to a property’s ambience.

 

Smell

Smells are one of the first things that people notice. Create aromas that buyers associate with happy homes. Where possible bake some cookies or a loaf of bread.

If there are any unpleasant smells in the property try to eliminate them before the property goes on the market.

 

Touch

Every surface of your property should be clean and pleasant to touch. Run your finger over benches to ensure you don’t pick up any dust or grease. Also make sure that wooden surfaces are smooth by sanding and refinishing them.

 

Taste

You don’t need to make your property taste good, but it can help to have treats out for buyers to indulge in. If you do put food out, aim for items that won’t make too much mess so you don’t end up with crumbs all throughout the house on inspection day.

 

For more tips and advice to help you sell your home take a look at our guide – 101 Tips to Sell Your Home.

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