Professionals Real Estate 
Are you planning to sell your home or lease your investment property, and faced with a myriad of choice from traditional agency models and online options?
As we are one of Australia’s leading real estate companies, here at Professionals Real Estate, we have answered the challenge of recent web-based entrants by doubling down on our primary point of difference: good old-fashioned, reliable customer service.
We have today launched a new promotional campaign that promises homeowners they can “Leave it to Us”, a peace-of-mind assurance on the sale or management of their most important asset.
Our Chief Executive, David Crombie, wants our communities to know that the campaign is aimed at reminding real estate consumers of the value Professionals brings to sales and property management.
“Our research shows homeowners strongly value the advice and guidance of an experienced agent on all property matters,” he said.
‘What we essentially offer is peace-of-mind. Real estate consumers can literally “Leave it to Us” to run the logistics of selling their home or in managing their investment property.’
Mr Crombie said several online-based options had entered the market in recent years, but many of them failed to really understand the mindset of most Australian homeowners.
“A lot of their focus is around disrupting traditional fee structures and in minimising the role of the agent – and they typically offer a lower level of service, too,” he said.
“We’re confident a vast majority of homeowners still prefer to place their trust in an experienced agent who knows their local area, knows the value of their home, knows how to market it and knows how to maximise client return.”
Our brand, Professionals, was established by six independent real estate agents in 1976. Today, we have more than 225 offices across our group of independently owned and operated family businesses.
The “Leave it to Us” campaign, created by Perth’s Media 365, comprises television commercials, digital, social, print advertisements, and marketing collateral that refreshes and reinforces the brand’s history and values with its core commitment to clients.
“One of the key messages is that a trusted relationship allows the homeowner to distance themselves from the emotional bumps in either selling or renting their property,” Mr Crombie said.
“Our consultants act as both intermediary and emissary – the objectivity they offer and their experienced negotiating skills can deliver massive benefits to clients.
‘The “Leave it to Us” campaign is our opportunity to remind them that the right agent relationship adds significant value to home selling or property management,’ he said.
Keep your eye out for the campaign material hitting the screens and streets near you, and if you’re in the market for a trusted, experienced agent or property manager to sell or manage your property, just remember, you can “Leave it to Us”
